#89 Grace Lin Xu – Building a values-based organization with an effective O2O strategy
Grace is originally from Shandong province and spent 7 years abroad in the US, Switzerland and London. She has worked an executive in a number of fortune 500 companies and has recently returned to China to start her own entrepreneurial venture called Viva nutritional product. In this episode, Grace shares with us the incredible opportunity for O2O business in China, how to balance building a business while caring for your family, as well as the importance and value of building a value-based organization that supports community growth.
Living life to the fullest: That’s a philosophy I would like myself and the people together with me along the journey to fulfill.
In this episode
- Gain perspective on the quality of child nutrition in China
- Learn what makes a good online-to-offline strategy
- How Grace built a helpful community surrounding her product
- Why being a mom is the hardest job in the world
- The power of friends and creating a culture of helping each other
Connect with Grace
You can reach Grace via her WeChat handle ‘gracelinxu’, or contact her on LinkedIn. Her VIVA community group is also on WeChat as ‘vivanutrition’.
Episode links
Sponsors
Community Center Shanghai – Expat life is better with great community. Meet new friends and connect with old at Community Center Shanghai. Offering counselling, classes, tours, charities and events, CCS helps you thrive as an expat. For more, visit Community Center Shanghai online.
