#76 Winston Sterzel – Tales of business and adventure from the original China vlogger
Winston, known better as “SerpentZA” has been making YouTube videos about China for years, and was in fact the first person to start vlogging from within mainland China. Sharing insight, adventures and practical knowledge of how to adapt and survive in China as a foreigner, he enjoys helping others and showing people what China is really like while breaking old stereotypes.
Bad times, like good times will pass. Stick it out and don’t give up; in China, the good outweighs the bad.
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How he got to China
Winston went to Shenzhen on a mere 3-day business trip, and loved China so much that he went back home, sold his cars, furniture and other belongings, paid off all his debt and returned to start a life in China within 3 weeks.
His current projects
Winston has two things going on: 1) Churchill Customs and 2) Vlogging. His passion for motorcycles has led him on many adventures around China; however, because of the lack of good, solid design, and build quality and choice in the local market, started to build small custom motorcycles in his spare time on the street just outside his apartment. Soon after, he and a couple buddies opened a workshop together – Churchill Customs was born!
He began vlogging (video logging) on YouTube almost immediately after he arrived simply to give his family and friends back home a window into his life in China. Soon, his down-to-earth, authentic view on how awesome China really is attracted a loyal audience of subscribers that has grown into a network of people all around the world.
Failure moment & lessons learned
Winston assures us he has failed many, many times before, coming to and while in China. In the most recent years, he had a failed recruitment company called “Bridging Borders”. He learned that choosing the right partner with matching drive is the key to the success of a start up.
Partnering with a couple of fellow China vloggers, Winston has arranged a video series to help people visiting different cities across China figure out where to go and what to do. You can find it here.