#13 Lola Sanchez – Building bridges from Spain to the mainland
Lola studied journalism in Spain for three years and one year of marketing in Belgium. After that, she came to Beijing to do an internship in the press department of the Spanish embassy. She loved her time in Beijing so much that she wanted to stay in China. About a year and a half later she opened her own company called Chinexita Events and Communication. Now, she’s in Beijing and is the acting CEO of that organization.
It’s really, really exciting [in China]. You’ll never be bored… ever! Everything is possible.
How she got to China
Lola was first an intern with the Spanish embassy in Beijing and loved her time so much that she decided to stay in China and open her own media business.
What her company does
A lot! She specializes in connecting foreign production companies to Chinese production companies. Add to that, promotion of foreign brands in China through Weibo, WeChat etc. Plus work with Chinese journalists and media! Lola certainly has her hands full.
Working on projects that she doesn’t have faith in from the very beginning! She had her eyes set too high and wasted time, resources and energy towards a project that would have never gotten off the ground in the first place. Instead, focus on smaller projects that you can really see take off.
Sell the first TV format from Spain to China. It took about a year from start to finish so she’s now basking in the victory. Tune in to hear about the incredible project that has launched in Xi’an!
Lessons learned along the way
- Starting a company with a couple of clients already lined up made the leap to entrepreneur comfortable for Lola.
- Listen to your clients, through cross-cultural eyes, to design a project that will fit their needs, not yours.
- In China, everything takes time.
- Trust your local team and their intuition.
Connect to Lola
Linked In, search Lola Tendero